GENE style is an exclusive women`s clothing brand created from the perspective that style exists in women`s DNA.
Founder and creative director Lora Nikolaev conceptualized and created Luxury Pret-a-Porter women`s clothing brand, which defines ''New Age'' women clothing with surely distinctive approach and classic taste for style that never fades.
With exquisite eye for detail, strong aesthetic sense and firm belief that ''nothing is impossible'' Nikolaev created GENE for women who recognized their ''style genes'',expressing who they are through the way they walk, talk, think...dress!
GENE woman is able to create her own reality,with the massive bond between her insights and her looks.
Following that main guide, GENE is done in simple yet unique manner to fashion and cultivate iconic style image of the woman in 21st Century.