Founded in 2011 by Madhuri Parson, her eponymous jewelry company is headquartered in New York. Each collection is 100-percent handcrafted by skilled artisans in Jaipur and Mumbai, India using traditional jewelry techniques and precious materials.
Madhuri’s appreciation for her jewelry heritage was set at an early age. The designer’s late grandfather exposed her to the art of jewelry making. A sixth generation gem enthusiast, Madhuri was born to design, which ultimately led her to develop the heritage line.
Her eclectic mix of Indian tradition and western lifestyle is an endless reservoir of inspiration. She finds inspiration in her travels, at home, and among nature. Bold colors, sensuous shapes, multicolored gemstones, exquisite Jaipuri enameling are signature aspects of her brand. "I wanted to create a versatile collection that would complement a woman’s complex emotions and demanding lifestyle, while enhancing her individuality."
Madhuri graduated from the University of Southern California with a double major in Communication and Political Science. She pursued her jewelry studies at the Fashion Institute of Technology and diamond grading at the GIA.
Ms. Parson is excited to be nominated for JCK's 2012 Rising Star Award.